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BRAND STRATEGIST 
& DIGITAL MARKETING EXPERT

EJ White

SECT. 01

Expertise

SELECT A CATEGORY
Navigating the digital landscape in today's connected world is no easy task. Between ever-shifting regulatory changes, new platforms and tools sprouting up seemingly every day, and a business environment where everyone has a "secret system" to success, the noise has never been greater.

That's why it's essential to have an experienced partner with a tested history of not just tactics, but strategies that move your brand from obscurity in your customers' mind to the go-to solution for the jobs they are seeking to do.
More than 60% of website traffic starts with a search engine query. Pay-Per-Click (PPC) puts your brand at the top of search results for queries relevant to your brand and audience. This valuable advertising real estate can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth.

My PPC services include:
- PPC Strategy Development
- PPC Research
- Campaign Setup
- Turnkey PPC Campaigns
- PPC Optimization

I have extensive experience leveraging PPC to drive growth for my clients. My approach to PPC is data-driven, which allows me to deploy campaigns that focus on efficiency and constant improvement.
Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines. I specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience's searches.

SEO services include:
- Full SEO Audits
- Keyword Research
- Technical SEO
- SEO Consulting
Providing users with the right message at the right time during in the user journey is one of the most effective strategies for driving conversion actions. Whether in the form of email marketing with tacts like abandoned cart series, or automating outreach on LinkedIn to prospective clients, leveraging technology to scale your processes can amplify your efforts.

If you're not currently taking advantage of marketing automation strategies, or you believe that you're not using your existing tools to their full potential, I can provide creative and effective ways to craft memorable experiences for your prospective clients and customers.
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SECT. 02

Track Record

01

Integrated marketing automation, paid social, SEM, and conversion rate optimization strategies for K2P as part of digital marketing transformation to achieve customer acquisition revenue goals within budget.
2019 - PRESENT

02

Led more than a dozen complex digital project engagements for WebMechanix- from deal-close to upsell and/or off-boarding - meeting or exceeding client sentiment, technical requirements, regulatory compliance, performance objectives, and agency profitability.
2018 - 2019

03

Designed and executed a 360-degree D2C digital marketing strategy for BulkWhiz. Drove monthly-on-month user growth of 104.36%, 61.73% top-line revenue growth, 77.31% reduction in cost-per-acquisition, and a 31% increase in average order size
2017 - 2018

04

Designed and executed an omni-channel D2C digital marketing strategy for Javazen that built the brand from dorm-room concept to hundreds of grocery stores across the United States. Executed successful “guerilla marketing” product launches that sustained 400%+ month-on-month increases in in-store and online sales.
2016 - 2017
SECT. 03

Education

University of Maryland, Smith School of Business

BACHELOR OF SCIENCE, FINANCE
2015

University of Maryland, Smith School of Business

BACHELOR OF SCIENCE, ACCOUNTING
2015

University of Maryland, Clark School of Engineering

MINOR, TECHNOLOGY ENTREPRENEURSHIP
2015
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